Media Mix Usually Increases Effectiveness

From SPARK

Delivery of a message using more than one medium is usually more effective than using only one medium. See definition of Media Mix below.

Combining a traditional medium (e.g. a traditional dance) with a non-traditional medium (e.g. showing the Luke Video) may be very effective in some cultures.

Media mix

A media mix is the use of more than one medium to complement, enhance, and reinforce a particular message. Delivery of a message using more than one medium is usually more effective than using only one.

Agreements for a media mix package:

• Get agreements to record audio cassettes of Scripture songs based on the stories in that episode.

• Get agreements to use script for a book that uses the same stories to teach literacy.

• Get agreements from speakers to perform a live Easter or Christmas drama.