Media Mix Usually I...reases Effectiveness
Media Mix Usually Increases Effectiveness
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Delivery of a message using more than one medium is usually more effective than using only one medium. See definition of Media Mix below.
Combining a traditional medium (e.g. a traditional dance) with a non-traditional medium (e.g. showing the Luke Video) may be very effective in some cultures.
Media mix
A media mix is the use of more than one medium to complement, enhance, and reinforce a particular message. Delivery of a message using more than one medium is usually more effective than using only one.
Agreements for a media mix package:
- Get agreements to record audio cassettes of Scripture songs based on the stories in that episode.
- Get agreements to use script for a book that uses the same stories to teach literacy.
- Get agreements from speakers to perform a live Easter or Christmas drama.
