| Form
| Strengths
| Limitations
| Cautions
|
| Audio-visuals: General Information
|
- Portable - Popular
- Higher impact because of audio-visual mix
- Growing availability
- Motion gives greater sense of reality
- Suited to small or large audiences
- Technical advancement is making vernacular dubbing more feasible
|
- Requires equipment, power and maintenance
- Need trained personnel
- Permanent sequence
- Aimed at mass distribution
- Not practical for use with complex issues
- Impact is short term
- Requires video literacy
- Fixed rate of information flow
|
- A-V equipment is media specific
- Production is relatively expensive
- Equipment has to be compatible with video formats
|
| Audio-visuals: Video (VCD & DVD)
|
- Growing availability
- Becoming more affordable
- Good for individual use
- Increasing storage capacity
|
- Requires higher level of training, careful handling and specific software
- Production more expensive
- Rapid technological advancements
|
- DVDs have a larger capacity than VCD
|
| Audio-visuals: Video (Tape)
|
- Widely available
- Can be reused
|
- More environmentally sensitive
- Can be erased
|
|
| Audio-visuals: Television
|
- Growing availability for general population
- Crosses geographic and political boundaries
- Suitable for home viewing
- Encourages sequential programs
- Variety of program options
|
- Aimed at mass audiences
- Often available only in major languages
- Generally used for entertainment
- Limited prime time
- May be costly
- Often reflects a materialistic worldview
- Encourages audience passivity
|
- Often government controlled
- It is often difficult and expensive to air venacular programs or religious programs
|
